Spoods takes a different approach than traditional advertising. We earn attention by capturing deliberate actions — manual starts, precise play duration, and chosen deeplinks — recording declared intent rather than assumed attention. That intent improves ad effectiveness and produces high‑quality data for measurement, targeting and monetization.
pATENTED AND INNOVATIVE
How Spoods works
Spoods‘ patented interactive interfaces are built to earn attention and turn interaction into usable signals. They enables true full-funnel advertisement. Offering multiple deeplinks gives advertisiers the opportuinity to feature meaningful CTAs for each funnel stage.
Key Visual
Testing is built into Spoods by design. Three frames from the ad spot compete for optimal performance and generate signals on what message resonates best.
Headline
Like the key visual also headline variants are testable and optimizable assets. This enables multi-variant testing without hassle.
video or podcast
All media starts are user‑initiated (no autoplay) so each start itself is a declared‑intent event.
Long-form content like explaination videos, webinars or even financial report call recordings are possible and perform surprisingly well.
deeplinks
Up to six deeplinks give the user a clear choices. The user’s deeplink choice is itself a high‑value signal about their stage and intent.
Each deeplink can be configured with a title and a trackable landing URL.
Declared Interest, not assumed attention
Why this matters
Spoods Interactive Interfaces generate a rich set of intent signals: Attention Intent, Interest Intent, Action Intent – declared directly by the user, not inferred or estimated.
Key visual transports the message of the ad. A manual video start ensures full attention. Service deeplinks provide the user with a choice of relevant next steps.
manual start
A manual start proves attention was chosen, not assumed. Seconds‑accurate duration reveals how much of the content held attention; deeplink choice signals what the user intends to do next.
Full‑funnel
Deeplinks and format choices cover TOFU → BOFU; the chosen link reveals the user’s AIDA funnel stage and downstream intent.
Mindset sensor
This combination of signals lets advertisers infer funnel stage, prioritize high‑value inventory, and optimize creatives and deeplink choices for measurable business outcomes.
More impactful ads
Users actively interact with Spoods formats, turning voluntary choices into stronger engagement and clearer signals for better campaign outcomes.
Versatile
Where Spoods formats run
Cross platform
Patent‑protected and compatible with standard ad inventories and publisher environments (desktop, mobile web, supported in‑app placements).
Responsive
Responsive variants and templates exist for common creative sizes to ensure broad deployability.