Conversational AI changes the way users interact with information. This comes with changed expectations and requirement toward ads.
Current formats have not been designed for AI conversations. They risk interrupting the user flow. As more of digital life moves into conversational AI, advertising needs a form that blends well into the new form of usage. Spoods creatives are designed to work in exactly that kind of environment, today and as it grows.
Why Spoods is different
We believe advertising works best when it feels like a service. Spoods turns advertising into content that users choose to engage with. Spoods Interactive Interfaces integrate into the conversation as an enriching choice – non‑autoplay media plus 4–6 deeplinks – and capture declared intent signals that are directly useful for commercial decisions. They can contribute to the user’s information need.
Spoods can be a breakthrough for monetizing AI assistants: by offering choice and preserving conversational flow, the format increases user acceptance and produces higher‑quality, commercially relevant signals that publishers and platforms can monetise with confidence.
Key value points
- Enriching, not disruptive: formats sit naturally in the user flow (chat, below‑the‑fold, editorial), perceived as helpful choices rather than interruptions.
- Full‑funnel monetization: deeplinks and format choices cover TOFU → BOFU; the chosen link reveals the user’s AIDA funnel stage and downstream intent.
- Flexible pricing: support for CPM / CPC / CPV mixes and hybrid combinations; Cost‑per‑Signal (price per validated declared‑intent event) is an alternative model.
- Measurable signals: media_start, play_duration_seconds, deeplink_clicks and conversion linkage become monetizable events.
- Contextual strength: placements below the fold or inside relevant conversational context produce higher‑quality signals because users intentionally engage with the surrounding content.
Use cases
- Chatbots & assistants: embed formats inline in conversations as an enriching „This video could contribute to your research“ and “how would you like to continue?” choice (up to 6 deeplinks to commerce, content, booking).
- Publisher inventory: contextual below‑the‑fold placements that respect reader flow and drive higher‑quality engagement.
- E‑commerce / retail: drive deeplink traffic to adderss information needs and increase up-sell and cross-selling.