More than an ad
One creative. Three jobs.
Spoods Interactive Interfaces bring branding, engagement and lead generation into a single creative. They run on the standard display placements you already buy and make them work harder. You can run them now, through the DSPs and I/O bookings your campaigns already use.
Ready for your next booking
Spoods fits into the way media is bought today. No new buying model is needed. Your team adds a creative that can do more.
Programmatic via any DSP
Upload Spoods Creatives to the DSP you already work with, in any market. The format runs across a broad range of inventory, so you can use it in the setups you know.
Direct I/O bookings
Book Spoods directly with publishers for selected placements. This works for endemic environments that suit your brand or category.
Live now
There is nothing to wait for. A first campaign can start with your next booking.
Inside the DSP
Signals that feed the algorithm
Every Spoods Creative generates declared-intent signals. These are video starts, play duration and the deeplink a user chooses. Users give these signals deliberately, so nothing is inferred or estimated. They flow into the DSP’s optimization from the first interactions.
Bidding
Bids can follow interactions that show real interest, not just impressions and clicks.
Scoring
Inventory and audiences can be scored by the intent they actually produce.
Budget allocation
Budget can move toward the placements and creatives that generate stronger intent.
Creative optimization
Three frames compete as key visual, and headline variants can be tested. This shows which message resonates.
Beyond the DSP
Signals for your data stack
The same signals can also flow into your own systems as zero-party data, delivered to advertisers or platforms. You can use them for lookalike audiences, smarter bidding models, budget planning and richer identifiers. Over time they give your predictive intelligence a sharper basis. Spoods does not store or process personal data.
Bidding and performance, together
Brand and performance budgets have long been planned separately, and for good reasons. With Spoods, one campaign can serve both.
For brand-led campaigns
The thumbnail carries your message like a banner. On top of that, you gain measurable interaction and intent signals from your upper-funnel budget.
For performance-led campaigns
Users choose from three to six deeplinks, so they arrive with a clearer interest. Your brand message is part of the experience on the way to the lead.
Each objective adds value to the other. Better-qualified visits can lead to higher conversion rates and a lower cost per lead.
Attention by choice
Spoods videos start with a click, not on autoplay. Users who press play have decided to watch, so you get their full attention. Because this is a different kind of contact, view-through rates for click-to-play are best read on their own terms and alongside your campaign results.
See what one creative can do
Show us your next campaign. We’ll show you how Spoods fits into it.