Spoods Interactive Interfaces allow advertiser to capture signals that are richer than popular media KPIs. While impressions remain a useful denominator, delivery counts provide scale context, not the full story. With Spoods they are no longer the sole or primary success metric but a qualifyer for interaction quality.
Spoods favors contextual, below‑the‑fold positions that seek prominent, attention-grabbing placements. If a user scrolls to the Spoods placement while reading relevant content, that provenance already signals stronger intent than a passive exposure.
If a user additionally actively starts the media (video or podcast) inside the Interactive Interface, that manual start itself becomes a high‑value declared‑intent event — attention chosen, not assumed.
Play behavior is measured to the second: start_timestamp, play_duration_seconds, pause/resume events and stop_timestamp are recorded. Longer, user‑initiated play correlates with higher interest and can be used to prioritise and optimise creative assets.
Deep‑link choice is a powerful, explicit signal. A portfolio of 4–6 deeplinks that covers the full funnel enables immediate inference of user stage — the selected link often tells you more than an impression or click‑count ever could.
Timing of deeplink clicks is diagnostic: clicks before start, during playback (with intra‑video timestamp), while paused, or after end are all captured and interpreted differently for funnel inference and optimization.
Ready for your ad stack
Spoods signals are designed to integrate with your existing ad stack: event exports, webhooks and partner ingestion let these declared‑intent data points feed DMPs, CDPs, Data Clean Rooms and campaign optimization systems.